IDENTIFYING AND ENGAGING TRUE INVESTORS
Traditional IR strategies merely disseminate company materials such as news releases or editorials. In today’s competitive capital markets landscape, this is simply not good enough.
The Capital Analytica team has spent the last 8+ years building and maintaining an extensive following of small-cap investors. This audience of verified and hyper-targeted retail investors are the recipients of our real-time, data-based, technical, and comparative program strategies.
Hyper-targeted, Real-time, Technical & Comparative Program Strategies
The Evolving Social Media Landscape
A 2019 study showed that among investor respondents, 98% use social media to research potential investments.
Additionally, 88% said that they regularly make decisions based on the information they have learned online. In today’s market, an active social media outreach program is critical to attracting long-term retail investors and realizing investor relations objectives.
of investors use social media to research potential investments
said they regularly make decisions based on the information learned online
of Millennials are active social media users
people are regular social media users, that’s over a third of the population
more than a million new people start using social media each day