IDENTIFYING AND ENGAGING TRUE INVESTORS
Traditional IR strategies merely disseminate company materials such as news releases or editorials. In today’s competitive capital markets landscape, this is simply not good enough.
The Capital Analytica team has spent the last 7+ years building and maintaining an extensive following of small-cap investors. This audience of verified and hyper-targeted retail investors are the recipients of our real-time, data-based, technical, and comparative program strategies.
Hyper-targeted, Real-time, Technical & Comparative Program Strategies
UNPARALLELED REACH
The Capital Analytica team has cultivated a broad presence across all major investor social media platforms. We have developed a front-line marketing strategy that directly interacts with retail investors where they converge:
Front-line Marketing Strategy
X
Our team operates a large collective of accounts with significant influence over 50,000 hyper-targeted followers and a reach of millions of capital market investors.
Our team moderates our own targeted Canadian capital markets subreddit with 4000+ members while simultaneously being active on a daily basis across multiple additional subreddits providing access to millions of potential investors.
Engagement through a variety of social investment groups with a total audience of over a million members.
CEO.CA
Active and respected contributors to the online social investing platform whose thousands of members include CEOs and portfolio managers as well as retail investors from over 50 countries.
DISCORD
We present and discuss our investment narratives through digital servers with private investor groups of hundreds to thousands of users.
OTHER SUPPORTIVE PLATFORMS
- Stockhouse
- Yahoo Finance
- Stocktwits
- Investing.com
- Webull
THE PROGRAM
Modern Markets Demand A Modern Approach
The Capital Analytica team is active across all relevant social platforms seven days a week allowing us to create a narrative for our clients that is in tune with the current market sentiment. Our ability to act in real-time sets us apart from traditional, static mediums such as emails and digital programs and enables us to respond to unforeseen challenges, manage the expectations of investors, and amplify the retail response to positive news or macro indicators.
Multi-faceted IR Enhancement Service
OPTIMIZED DISTRIBUTION
In addition to creating our own daily original content, our program is designed to enhance ALL marketing initiatives of our clients by disseminating and contextualizing them across our vast social footprint. We put high-level information in compact “retail digestible” pieces then utilize cutting-edge innovation and investor communication technology to accelerate distribution across the digital landscape which significantly amplifies reach and topical lifespan.
TECHNICAL ANALYSIS & CHARTING
A significant trend is an emphasis on the importance of technical analysis over fundamentals with many investors waiting to open positions only when the chart formulates a bullish indicator. Our technical analysis experts are consistently evaluating chart patterns and publishing their findings to ensure that no technical buying opportunity is missed.
REPORTING
In contrast to traditional groups that communicate with their clients via time-consuming and often ineffective weekly calls and monthly reports, we are in constant contact with our clients via a dedicated client messaging platform.
The Evolving Social Media Landscape
A 2019 study showed that among investor respondents, 98% use social media to research potential investments.
Additionally, 88% said that they regularly make decisions based on the information they have learned online. In today’s market, an active social media outreach program is critical to attracting long-term retail investors and realizing investor relations objectives.
of investors use social media to research potential investments
said they regularly make decisions based on the information learned online
of Millennials are active social media users
people are regular social media users, that’s over a third of the population
more than a million new people start using social media each day